Our Clients
Anglian Windows
Anglian Windows
Anglian Home Improvements is the largest home improvement company in the UK with over 1 million satisfied customers and over 40 years' experience. Anglian's product portfolio includes windows, doors, conservatories, rooftrim (soffits, guttering, bargeboards etc) garage conversions, garage doors and driveways.
The Problem
Anglian was keen to convert visitors to its website and give them an alternative to completing more complex forms online. A key element to converting customers from enquirers to confirmed leads and sales appointments is the speed at which Anglian can respond to them.
The Solution
Visitors to the Anglian Home Improvements website are provided with several calls to action, one of which is for Anglian to call them immediately using the Call2Me service from ButtonTel.Customers simply click on a button, then enter their name, phone number and the time they wish to be called. ButtonTel then dials Anglian's call centre as well as the customer's number, and connects the calls seamlessly. Anglian's call centre can then follow up on the customer's interest as quickly as possible, and convert this to a sale.
The Benefit
The Call2Me service has added another very valuable method for Anglian to communicate with their customers and provide a speedy service. The result has been a decent improvement in conversion from enquiry to sales appointment.
"Using this method and technique gave us roughly an 80% conversion rate. ButtonTel has added a valuable new way for us to reach our potential customers."
Matt Carey, Direct Marketing Manager, Anglian Group
In addition, ButtonTel's proactive customer support has enabled Anglian to modify and adjust the service to provide the best benefit to the customer and sales process.
